PORTFOLIO · MMXXVI
Ritzie
Williams
Product & UX designer — fifteen years translating ambiguity into products that ship.
Currently
Founding designer at ChapterIt — building a writing instrument for novelists working with AI.
Also: guest critic at SVA Products of Design, writing occasional essays on speculative design, and available for select advisory engagements.
Selected Work
On Me

I design products that behave like they mean it.
Fifteen years across consumer SaaS, global systems, and frontier AI. I'm currently founding designer at ChapterIt; previously I led design at Herbalife and drove conversion at BOLD / Resume-Now. My work sits at the intersection of three questions: what is this actually for, who decides, and how do we know it worked?
15+
Years Designing
15+
Years Designing
15+
Years Designing
Kind Words
"Ritzie's a true star of the organization! A fierce talent, strategic thinker."
Director, Product Management
"Ritzie demonstrates a new dimension of Leadership skill, support and empathy."
UX Researcher
"He is always ready to engage in lively debate and I am better because of it."
Manager, UX Design